Support TAG with Every Cup
We’re proud to partner with Vivid Coffee, a Vermont-based specialty roastery and café, on the creation of the T.A.G. Blend. Every purchase of this coffee helps advance Treatment Action Group’s mission to drive research, policy, and access to lifesaving treatment for HIV, tuberculosis, and hepatitis C virus.
How your purchase makes a difference:
- 10 oz bag – $20.00 → $6 donated to TAG
- 2 lb bag → $15 donated
- 5 lb bag → $20 donated
Order today at vividcoffee.com/tag.
You can also set up a subscription — monthly or every other week — so your daily coffee ritual continues to support TAG’s work throughout the year.
Special promotion for new TAG monthly donors:
If you sign up as a new monthly donor, you’ll receive a free bag of coffee courtesy of Vivid Coffee. To claim your bag, email Jason Brock Whetstone for your promo code.
About Vivid Coffee
Vivid Coffee is a Vermont-based specialty coffee roastery and café dedicated to bringing 
vibrant, high-quality coffee to every cup. Founded with a passion for both craft coffee and community, Vivid strives to elevate the coffee experience with carefully sourced beans.
The roastery focuses on small-batch, sustainable coffees from across the globe, highlighting direct relationships with farmers to ensure each coffee is as ethically sourced as it is delicious. Whether it’s a handcrafted espresso in their Burlington café or a bag brewed at home, every cup reflects Vivid’s commitment to flavor, sustainability, and connection.
At its heart, Vivid Coffee believes in more than just great coffee—it’s about building community. From their roastery and café in Burlington to partnerships with local organizations, Vivid continues to innovate while sharing their love of coffee with the world.
Vivid Coffee’s founder, Ian Bailey, is also part of TAG’s story. As the nephew of Mark Harrington, one of Treatment Action Group’s original founders, Ian has a deep, personal connection to TAG’s mission. This collaboration is both a family legacy and a shared commitment to action, equity, and care.